Embracing the visionary spirit of Gucci, we embarked on a unique journey with the iconic fashion house. Gucci extended a special invitation to us to reimagine the presentation of the Gucci Ancora SS24, the inaugural collection under the stewardship of the new creative director, Sabato de Sarno. Our creative journey began with a profound exploration of Gucci's vision. After discerning their aspirations, we envisioned a range of scenarios, each shaped by our creative direction, to interpret the timeless Ancora red hue.
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In close collaboration with Gucci, we proposed an enchanting concept — the creation of surrealistic environments that artfully showcased the iconic Ancora red color. These environments served as a captivating canvas, breathing life into the essence of Gucci Ancora SS24, where fashion, art, and imagination converged in harmonious synergy.
The serene surrealistic settings and iconic Ancora red stand as a testament to the boundless possibilities when visionary brands and artists unite.
